The goal for this course is that you will get started on your email marketing journey and you will be able to attract leads, increase sales, and build customer loyalty.

By the time you complete this course you should have everything in place for using email marketing to accelerate your business growth and develop the types of relationships that result in more revenue. 

In the first module, we will cover the value of email marketing and present the key actions that you will need to take to build your email list.

You will also learn how to set realistic goals for your list-building activities, so you will be able to make steady progress towards their objective of having a targeted list that grows their business.

There’s no point building a large list just for the sake of it. A smaller, focused list will serve you and your business much better.

In Module 2, you will learn how to describe the ideal customer that you want to have on your email list, so that you will be able to create the most relevant and valuable content to engage your subscribers.

Your email list is a key tool for guiding customers through a journey from prospect to loyal, repeat buyer. But you can only use your list effectively if you know the steps you want people to take on that journey.

In Module 3, you will understand how to plot the journey you want your customers to take once they have subscribed, so you will have clear objectives about how to nurture relationship with subscribers … and generate more business down the line.

You now know the customers and clients they want to attract, and where you want to take those people after they've subscribed. But how do you actually convert your target audience to email list subscribers?

In Module 4, you will see how to motivate your ideal customer to sign up for their list by offering a valuable gift that solves one specific challenge… and showcases your talent at the same time.

You have your free gift to entice people onto your list, now you need a way for those target subscribers to provide their email address and receive their gift and future emails. That's where an email marketing platform and autoresponder come in.

In Module 5, you will learn how to set up the critical systems you need for building your list, so that your list building activities can run on autopilot while you focus on other areas of your business.

Now that potential clients and customers have ‘raised their hands’ and said ‘yes, I want to know more’, you need to make sure that subscribers remain engaged and don't just unsubscribe from their list.

In Module 6, you will be guided through writing your first follow-up email sequence to nurture your subscriber relationships, so that you can build a community of people who will be interested in receiving your offers of help.

So now you have your opt-in box, opt-in page, and your first emails ready to go. How will people know it’s there? You now need to get people (or ‘traffic’) to your opt-in page and forms to sign up for your gift and start the relationship.

In Module 7, you will be presented with a variety of methods for attracting people to your email opt-in, so that you keep building their list consistently every month.

Now you will want to know how your hard work is paying off. You want to know how successful you are doing at creating and nurturing relationships with potential clients and customers.

In Module 8, you will learn how to monitor the rising numbers on your list, so you can measure how effective your strategies are and where you need to adjust to attract more subscribers.

Once you have reflected on your progress, you will want to make plans for going further to accelerate your business and provide value to your customers.

In this last course module, you will make a plan to include additional ways to continue driving traffic to their opt-in page, so that your list keeps expanding and revenue grows as a result. You will also identify valuable follow-up content that you can offer to keep potential customers engaged, so your subscribers gradually grow to know, like, and trust you.